Selected projects across GTM strategy, revenue operations, and AI-enabled marketing systems.
Architected a full HubSpot CRM from zero — establishing pipeline visibility, lifecycle automation, and attribution tracking that didn't exist before.
Built pipelines, lifecycle stages, custom properties, and user roles from scratch
Migrated legacy contact data, deduped records, and produced governance documentation
Delivered 100% attribution visibility within 60 days of kickoff
Set the operational foundation for all subsequent GTM execution
Expert Radiology
Designed real-time KPI dashboards that became the standard reporting tool for weekly leadership GTM reviews.
Built attribution models tying campaign spend directly to booked appointments
Reduced reporting prep time from 4 hours to under 20 minutes per cycle
Created self-serve views for leadership — no analyst required
Enabled data-driven prioritization of marketing spend and channel mix
Reduction in reporting time
Expected MQLs generated
Expert Radiology
Owned full GTM execution for a national medical conference — from pre-event sequences to post-event nurture and attribution.
Built automated pre-event email sequences with segmented messaging by audience type
Managed on-site lead capture and real-time lead routing into HubSpot
Generated 3× expected MQLs through targeted post-event nurture sequences
Delivered end-to-end event attribution from awareness to booked appointment