Selected work

The work, not the talk

Six case studies across GTM strategy, revenue operations, and AI-enabled marketing systems — each with the problem, the approach, and the measured outcome.

Expert Radiology

CRM Infrastructure Built from Zero

Architected a full HubSpot CRM from zero — establishing pipeline visibility, lifecycle automation, and attribution tracking that didn't exist before.

HubSpotExcelFigmaZapier

100%

Attribution visibility — 60 days

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Expert Radiology

Executive Dashboards — Leadership Reviews

Designed real-time KPI dashboards that became the standard reporting tool for weekly leadership GTM reviews.

HubSpotLooker StudioGoogle SheetsGoogle Ads

95%

Reduction in reporting time

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Expert Radiology

National Conference GTM — End to End

Owned full GTM execution for a national medical conference — from pre-event sequences to post-event nurture and attribution.

HubSpotLinkedIn AdsFigmaCanva

3×

Expected MQLs generated

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Expert Radiology

SaaS UX Design — Brief to Figma

Designed UX flows and interactive prototypes for a cloud-based medical SaaS platform in direct collaboration with engineering.

FigmaFigJamNotion

Screens, 2-week delivery

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Independent Consultant

Multi-Client Delivery System

Built the SOPs and delivery framework that held a 97% on-time rate across a concurrent portfolio of healthcare clients.

AsanaHubSpotCanvaGoogle Ads

97%

On-time delivery rate

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Coffee House & Tea Company LLC

Multi-Location Scale — 1 to 5

Scaled a hospitality business from one location to five over six years — full P&L ownership, systems built from scratch.

SquareGoogle SheetsCustom SOPs

1→5

Locations, 6-year build

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Contact

Let's build something that scales

Looking for a marketing operations leader, a GTM strategist, or someone who connects strategy to revenue? I typically respond within 24 hours.

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Or email directly: kcntrnv@gmail.com