Selected work · Six studies
The work, not the talk
Six case studies across GTM strategy, revenue operations, and AI-enabled marketing systems. Each one covers the problem, the approach, and the measured outcome.
100%Attribution visibility in 60 days No. 01Expert RadiologyCRM Infrastructure Built from Zero
Architected a full HubSpot CRM from zero, establishing pipeline visibility, lifecycle automation, and attribution tracking that didn't exist before.
HubSpotExcelFigmaZapierRead the study
95%Reduction in reporting time No. 02Expert RadiologyExecutive Dashboards for Leadership Reviews
Designed real-time KPI dashboards that became the standard reporting tool for weekly leadership GTM reviews.
HubSpotLooker StudioGoogle SheetsGoogle AdsRead the study
3×Expected MQLs generated No. 03Expert RadiologyNational Conference GTM, End to End
Owned full GTM execution for a national medical conference, from pre-event sequences to post-event nurture and attribution.
HubSpotLinkedIn AdsFigmaCanvaRead the study
12Screens, 2-week delivery No. 04Expert RadiologySaaS UX Design, Brief to Figma
Designed UX flows and interactive prototypes for a cloud-based medical SaaS platform in direct collaboration with engineering.
FigmaFigJamNotionRead the study
97%On-time delivery rate No. 05Independent ConsultantMulti-Client Delivery System
Built the SOPs and delivery framework that held a 97% on-time rate across a concurrent portfolio of healthcare clients.
AsanaHubSpotCanvaGoogle AdsRead the study
1→5Locations, 6-year build No. 06Coffee House & Tea Company LLCMulti-Location Scale, 1 to 5
Scaled a hospitality business from one location to five over six years, with full P&L ownership, systems built from scratch.
SquareGoogle SheetsCustom SOPsRead the study
Correspondence
Let's build something that scales.
Looking for a marketing operations leader, a GTM strategist, or someone who connects strategy to revenue? I typically respond within 24 hours.
kcntrnv@gmail.com