Tools I trust.
The platforms, apps, and frameworks I rely on to build, automate, and scale marketing systems.
HubSpot
Full-stack: CRM architecture, automation, reporting, sequences
Salesforce
Pipeline management and enterprise CRM workflows
ActiveCampaign
Email automation and behavioral triggers for SMBs
Looker Studio
Executive dashboards and real-time marketing reporting
Google Analytics 4
Traffic analysis, conversion tracking, event modeling
Google Tag Manager
Tag deployment, tracking setup, and data layer management
Claude (Anthropic)
Content strategy, research, workflow automation, and systems thinking
ChatGPT
Rapid content drafts, ideation, and prompt-based research
Zapier
No-code automation bridges between disconnected platforms
Make
Complex multi-step automations with conditional logic
Figma
UX flows, wireframes, prototypes, and brand system design
Canva
Social assets, presentations, and brand-aligned quick-turn content
Notion
SOPs, documentation, wikis, and operational playbooks
Asana
Project management, campaign timelines, and cross-functional delivery
Google Workspace
Collaboration, reporting, and documentation backbone
Google Ads
Search and performance campaigns aligned to revenue goals
LinkedIn Ads
B2B targeting, sponsored content, and lead gen forms
Semrush
Keyword research, competitive audits, and SEO strategy
This stack evolves constantly. I'm always learning.