Stack & tools
Tools I trust
The platforms, apps, and frameworks I rely on to build, automate, and scale marketing systems. This stack evolves constantly.
I.
CRM & Marketing Ops
- HubSpot
- Full-stack: CRM architecture, automation, reporting, sequences
- Salesforce
- Pipeline management and enterprise CRM workflows
- ActiveCampaign
- Email automation and behavioral triggers for SMBs
II.
Analytics & Attribution
- Looker Studio
- Executive dashboards and real-time marketing reporting
- Google Analytics 4
- Traffic analysis, conversion tracking, event modeling
- Google Tag Manager
- Tag deployment, tracking setup, and data layer management
III.
AI & Automation
- Claude
- Content strategy, research, workflow automation, systems thinking
- ChatGPT
- Rapid content drafts, ideation, and prompt-based research
- Zapier
- No-code automation bridges between disconnected platforms
- Make
- Complex multi-step automations with conditional logic
IV.
Design & UX
- Figma
- UX flows, wireframes, prototypes, and brand system design
- Canva
- Social assets, presentations, and quick-turn brand content
V.
Project & Operations
- Notion
- SOPs, documentation, wikis, and operational playbooks
- Asana
- Project management, campaign timelines, cross-functional delivery
- Google Workspace
- Collaboration, reporting, and documentation backbone
VI.
Paid & SEO
- Google Ads
- Search and performance campaigns aligned to revenue goals
- LinkedIn Ads
- B2B targeting, sponsored content, and lead gen forms
- Semrush
- Keyword research, competitive audits, and SEO strategy
Correspondence
Let's build something that scales.
Looking for a marketing operations leader, a GTM strategist, or someone who connects strategy to revenue? I typically respond within 24 hours.
kcntrnv@gmail.com