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Kevin Cintron, MBA

Full Stack Marketer · GTM Leader · Systems Architect

San Juan, Puerto Rico

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Summary

I build the growth systems that scale marketing — combining strategy, operations, and AI-enabled execution to help organizations move faster and operate smarter.

Experience

Marketing Manager · Expert Radiology

Feb 2026 – Present · Guaynabo, PR

  • Leading brand strategy, digital campaigns, and corporate rebrand initiative
  • Overseeing CRM operations, SEO, content optimization, and UX improvements
  • Driving cross-functional marketing execution aligned to business growth targets

Marketing Operations Specialist · Expert Radiology

Aug 2025 – Feb 2026 · Guaynabo, PR

  • Built HubSpot CRM from zero: pipelines, lifecycle stages, automation, and data governance
  • Designed executive dashboards reducing reporting prep from 4 hrs to under 20 min
  • Owned end-to-end GTM execution for national medical conference — 3× expected MQLs

Marketing Executive · InVicta Business Partners

Apr 2025 – Aug 2025 · Remote

  • Advised on GTM sequencing, campaign strategy, and vendor alignment
  • Built marketing ops frameworks and campaign tracking infrastructure

Fractional Head of Marketing · PrimeLife Insurance

Jan 2025 – Apr 2025 · Guaynabo, PR

  • Managed digital campaigns and brand positioning for insurance product lines
  • Developed lead nurture workflows and content strategy

Event Sales & Marketing Manager · Dave & Busters Inc.

2023 – 2024 · Bayamón, PR

  • Led corporate and social event sales, driving revenue through integrated campaigns
  • Managed local marketing, partnerships, and promotional strategy

Sales Manager · Destination Puerto Rico

2022 – 2023 · San Juan, PR

  • Led sales operations and destination marketing partnerships
  • Increased brand exposure and booking pipeline through strategic channel development

General Manager · Coffee House & Tea Company LLC

2016 – 2022 · Ponce, PR

  • Scaled from 1 to 5 locations with full P&L ownership over 6 years
  • Built hiring, onboarding, training, and operational systems from scratch
  • Implemented inventory and food safety SOPs adopted across all locations

Education

MBA, Digital Marketing · NUC University

2025 · Puerto Rico

B.S. Biotechnology · Pontificia Universidad Católica de Puerto Rico

2016 · Ponce, PR

Skills

GTM Strategy

GTM PlanningCampaign ArchitectureRevenue OperationsPipeline Management

Marketing Operations

CRM ArchitectureMarketing AutomationAttribution ModelingData Governance

Analytics

Looker StudioGA4Google Tag ManagerKPI Dashboards

AI & Automation

Claude (Anthropic)ChatGPTZapierMake

Design & UX

FigmaFigJamCanvaWireframing

Leadership

Cross-functional TeamsP&L OwnershipBilingual EN/ESStakeholder Mgmt

Looking to hire or collaborate?

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