Curriculum vitae
Kevin Cintron, MBA
Full Stack Marketer · GTM Leader · Systems Architect
- San Juan, Puerto Rico
- kcntrnv@gmail.com
I.
Summary
I build the growth systems that scale marketing, combining strategy, operations, and AI-enabled execution to help organizations move faster and operate smarter.
II.
Experience
Feb 2026 to Present
Marketing Manager
Expert Radiology · Guaynabo, PR
- Leading brand strategy and digital campaigns; led the corporate rebrand
- Overseeing CRM operations, SEO, content optimization, and UX improvements
- Driving cross-functional marketing execution aligned to business growth targets
Aug 2025 to Feb 2026
Marketing Operations Specialist
Expert Radiology · Guaynabo, PR
- Built HubSpot CRM from zero: pipelines, lifecycle stages, automation, and data governance
- Designed executive dashboards reducing reporting prep from 4 hrs to under 20 min
- Owned end-to-end GTM execution for national medical conference, 3× expected MQLs
Apr 2025 to Aug 2025
Marketing Executive
InVicta Business Partners · Remote
- Advised on GTM sequencing, campaign strategy, and vendor alignment
- Built marketing ops frameworks and campaign tracking infrastructure
Jan 2025 to Apr 2025
Fractional Head of Marketing
PrimeLife Insurance · Guaynabo, PR
- Managed digital campaigns and brand positioning for insurance product lines
- Developed lead nurture workflows and content strategy
2023 to 2024
Event Sales & Marketing Manager
Dave & Busters Inc. · Bayamón, PR
- Led corporate and social event sales, driving revenue through integrated campaigns
- Managed local marketing, partnerships, and promotional strategy
2022 to 2023
Sales Manager
Destination Puerto Rico · San Juan, PR
- Led sales operations and destination marketing partnerships
- Increased brand exposure and booking pipeline through strategic channel development
2016 to 2022
General Manager
Coffee House & Tea Company LLC · Ponce, PR
- Scaled from 1 to 5 locations with full P&L ownership over 6 years
- Built hiring, onboarding, training, and operational systems from scratch
- Implemented inventory and food safety SOPs adopted across all locations
III.
Education
MBA, Digital Marketing
NUC University
2025 · Puerto Rico
B.S. Biotechnology
Pontificia Universidad Católica de Puerto Rico
2016 · Ponce, PR
IV.
Skills
GTM Strategy
GTM Planning · Campaign Architecture · Revenue Operations · Pipeline Management
Marketing Operations
CRM Architecture · Marketing Automation · Attribution Modeling · Data Governance
Analytics
Looker Studio · GA4 · Google Tag Manager · KPI Dashboards
AI & Automation
Claude (Anthropic) · ChatGPT · Zapier · Make
Design & UX
Figma · FigJam · Canva · Wireframing
Leadership
Cross-functional Teams · P&L Ownership · Bilingual EN/ES · Stakeholder Mgmt
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