Currently at work
Leading marketing at Expert Radiology — managing brand strategy, digital campaigns, CRM operations, and a corporate rebrand. The work is broad and fast-moving, which is exactly where I do my best thinking.
Currently building
Refining this site as a living portfolio. Also developing a set of reusable marketing ops frameworks — attribution models, CRM architecture templates, and GTM playbooks — that I plan to publish here.
Currently learning
Going deep on AI-native marketing workflows — specifically how to integrate LLMs into campaign operations, content systems, and analytics pipelines without losing the strategic layer. Claude and Cursor are central to this.
Currently reading / consuming
- Obviously Awesome — April Dunford
- The Revenue Architecture podcast
- Anthropic's research blog
If something here is outdated, it probably means things got busy — which is a good sign.