I build the systems that make marketing scale.
I'm Kevin Cintron — a marketing technology leader who connects strategy to revenue through CRM architecture, GTM execution, attribution, and AI-enabled operations.
San Juan, Puerto Rico · English & Spanish
100%
Attribution visibility in 60 days
0 → 1
CRM infrastructure built from zero
- Years of experience
- 10+
- Reporting time eliminated
- 95%
- Locations scaled with full P&L
- 1→5
- Digital Marketing, 2025
- MBA
From scaling storefronts to scaling systems
An unusual path — biotech degree, six years running a multi-location business, an MBA in digital marketing — that adds up to one thing: I build marketing that operates like a product.
I started in science, spent six years scaling a coffee company from one location to five with full P&L ownership, then moved into marketing leadership across hospitality, insurance, and healthcare. Today I lead marketing at Expert Radiology — owning brand, digital, CRM operations, and a corporate rebrand.
That operator background is the difference: I don't just plan campaigns, I build the infrastructure underneath them — pipelines, attribution, dashboards, automation — so every marketing dollar is measurable and every process survives without me in the room.
Strategy first
Executive goals translated into sequenced GTM priorities — business-minded first, tactical second.
Systems thinking
CRM architecture, automation, and attribution built as infrastructure, not one-off campaigns.
Operator discipline
Six years of full P&L ownership taught me to document, train, and trust the process.
AI leverage
LLMs and automation as force multipliers — more output and better analysis without more headcount.
A decade of operator-level ownership
From multi-location management to healthcare marketing systems and operations — every role built on the last.
Marketing Manager
CurrentExpert Radiology
Feb 2026 – Present · Guaynabo, PR
- Leading brand strategy, digital campaigns, and corporate rebrand initiative
- Overseeing CRM operations, SEO, content optimization, and UX improvements
- Driving cross-functional marketing execution aligned to business growth targets
Marketing Operations Specialist
Expert Radiology
Aug 2025 – Feb 2026 · Guaynabo, PR
- Built HubSpot CRM from zero: pipelines, lifecycle stages, automation, and data governance
- Designed executive dashboards reducing reporting prep from 4 hrs to under 20 min
- Owned end-to-end GTM execution for national medical conference — 3× expected MQLs
Marketing Executive
InVicta Business Partners
Apr 2025 – Aug 2025 · Remote
- Advised on GTM sequencing, campaign strategy, and vendor alignment
- Built marketing ops frameworks and campaign tracking infrastructure
Fractional Head of Marketing
PrimeLife Insurance
Jan 2025 – Apr 2025 · Guaynabo, PR
- Managed digital campaigns and brand positioning for insurance product lines
- Developed lead nurture workflows and content strategy
Event Sales & Marketing Manager
Dave & Busters Inc.
2023 – 2024 · Bayamón, PR
- Led corporate and social event sales, driving revenue through integrated campaigns
- Managed local marketing, partnerships, and promotional strategy
Sales Manager
Destination Puerto Rico
2022 – 2023 · San Juan, PR
- Led sales operations and destination marketing partnerships
- Increased brand exposure and booking pipeline through strategic channel development
General Manager
Coffee House & Tea Company LLC
2016 – 2022 · Ponce, PR
- Scaled from 1 to 5 locations with full P&L ownership over 6 years
- Built hiring, onboarding, training, and operational systems from scratch
- Implemented inventory and food safety SOPs adopted across all locations
Systems that shipped, with the numbers to show
Six case studies across CRM architecture, GTM execution, analytics, and operations.
Full-stack marketing, categorized
Not a generalist, not a specialist — an operator who covers the layers between strategy and revenue.
GTM Strategy
Marketing Operations
Analytics
AI & Automation
Design & UX
Leadership
Daily toolkit
- HubSpot
- Salesforce
- ActiveCampaign
- Looker Studio
- GA4
- Google Tag Manager
- Claude
- ChatGPT
- Zapier
- Make
- Figma
- Canva
- Notion
- Asana
- Google Workspace
- Google Ads
- LinkedIn Ads
- Semrush
- Square
Let's build something that scales
Looking for a marketing operations leader, a GTM strategist, or someone who connects strategy to revenue? I typically respond within 24 hours.
Or email directly: kcntrnv@gmail.com