I build the systems that make marketing scale.
I'm Kevin Cintron, a marketing technology leader who connects strategy to revenue through CRM architecture, GTM execution, attribution, and AI-enabled operations.
- Years of experience
- 10+
- Reporting time eliminated
- 95%
- Locations scaled, full P&L
- 1→5
- Digital Marketing, 2025
- MBA
01About
From scaling storefronts to scaling systems
An unusual path (biotech degree, six years running a multi-location business, an MBA in digital marketing) that adds up to one thing: I build marketing that operates like a product.
I don't just plan campaigns. I build the infrastructure underneath them.
I started in science, spent six years scaling a coffee company from one location to five with full P&L ownership, then moved into marketing leadership across hospitality, insurance, and healthcare. Today I lead marketing and revenue operations at Expert Radiology, owning brand, digital, and CRM operations, and I led the company's corporate rebrand.
That operator background is the difference: I don't just plan campaigns, I build the infrastructure underneath them (pipelines, attribution, dashboards, automation) so every marketing dollar is measurable and every process survives without me in the room.
I.
Strategy first
Executive goals translated into sequenced GTM priorities. Business-minded first, tactical second.
II.
Systems thinking
CRM architecture, automation, and attribution built as infrastructure, not one-off campaigns.
III.
Operator discipline
Six years of full P&L ownership taught me to document, train, and trust the process.
IV.
AI leverage
LLMs and automation as force multipliers: more output and better analysis without more headcount.
02Experience
A decade of operator-level ownership
From multi-location management to healthcare marketing systems and operations, every role built on the last.
Feb 2026 to Present
Guaynabo, PR
Marketing Manager
Expert Radiology
Current- Leading brand strategy and digital campaigns; led the corporate rebrand
- Overseeing CRM operations, SEO, content optimization, and UX improvements
- Driving cross-functional marketing execution aligned to business growth targets
Aug 2025 to Feb 2026
Guaynabo, PR
Marketing Operations Specialist
Expert Radiology
- Built HubSpot CRM from zero: pipelines, lifecycle stages, automation, and data governance
- Designed executive dashboards reducing reporting prep from 4 hrs to under 20 min
- Owned end-to-end GTM execution for national medical conference, 3× expected MQLs
Apr 2025 to Aug 2025
Remote
Marketing Executive
InVicta Business Partners
- Advised on GTM sequencing, campaign strategy, and vendor alignment
- Built marketing ops frameworks and campaign tracking infrastructure
Jan 2025 to Apr 2025
Guaynabo, PR
Fractional Head of Marketing
PrimeLife Insurance
- Managed digital campaigns and brand positioning for insurance product lines
- Developed lead nurture workflows and content strategy
2023 to 2024
Bayamón, PR
Event Sales & Marketing Manager
Dave & Busters Inc.
- Led corporate and social event sales, driving revenue through integrated campaigns
- Managed local marketing, partnerships, and promotional strategy
2022 to 2023
San Juan, PR
Sales Manager
Destination Puerto Rico
- Led sales operations and destination marketing partnerships
- Increased brand exposure and booking pipeline through strategic channel development
2016 to 2022
Ponce, PR
General Manager
Coffee House & Tea Company LLC
- Scaled from 1 to 5 locations with full P&L ownership over 6 years
- Built hiring, onboarding, training, and operational systems from scratch
- Implemented inventory and food safety SOPs adopted across all locations
03Selected work
Systems that shipped, with the numbers to show
Six case studies across CRM architecture, GTM execution, analytics, and operations.
04Capabilities
Full-stack marketing, categorized
Not a generalist, not a specialist. An operator who covers the layers between strategy and revenue.
GTM Strategy
01- GTM Planning
- Campaign Architecture
- Revenue Operations
- Pipeline Management
Marketing Operations
02- CRM Architecture
- Marketing Automation
- Attribution Modeling
- Data Governance
Analytics
03- Looker Studio
- GA4
- Google Tag Manager
- KPI Dashboards
AI & Automation
04- Claude (Anthropic)
- ChatGPT
- Zapier
- Make
Design & UX
05- Figma
- FigJam
- Canva
- Wireframing
Leadership
06- Cross-functional Teams
- P&L Ownership
- Bilingual EN/ES
- Stakeholder Mgmt
Daily toolkit
HubSpot Salesforce ActiveCampaign Looker Studio GA4 Google Tag Manager Claude ChatGPT Zapier Make Figma Canva Notion Asana Google Workspace Google Ads LinkedIn Ads Semrush Square
Correspondence
Let's build something that scales.
Looking for a marketing operations leader, a GTM strategist, or someone who connects strategy to revenue? I typically respond within 24 hours.
kcntrnv@gmail.com